Elle (Eleanor) is a former newspaper and magazine features writer and advertising creative. She worked in award-winning marketing agencies before becoming a writer for world-renowned media groups such as the Guardian and the BBC commentating on health, society, sustainability, tech and lifestyle. She co-founded the first communications agency to focus on the sharing economy, then a trailblazing marketing agency specialising in two-sided marketplaces.
Passionate about the potential of online platforms to democratise, empower communities and help us live more sustainably, Elle now speaks, writes and advises on gig and sharing economy models – working internationally in this space helping start-ups and scale-ups to launch, grow and thrive. Originally from Oxford, England, Elle was educated at Edinburgh University in Scotland, where she now lives with her husband and two young children.
Elle's advisory consultancy is specifically aimed at sharing and gig economy founders and entrepreneurs, thanks to her position right in the centre of all things 'peer-to-peer'. She gets that in this world, the rules of engagement are different, so she draws on her experience as a successful journalist, as a creative in marketing and advertising – and adds more than five years at the heart of the global sharing economy into the mix, to deliver a one-of-a-kind offering.
She helps startups and scaling platforms to get clarity on their business model, enter new territories and find partners and collaborators, and supports them in telling a compelling brand story while creating the right messages for both sides of a sharing or gig platform. She does this, not just by passing on ideas, but by providing invaluable input and actionable steps, opening her 'little black book", and giving them insider tips with a clear road map – to shorten the timescale of what they hope to achieve. Clients call her their 'secret weapon'.