Elle (Eleanor) is a former journalist, advertising creative and media expert turned peer-to-peer marketplace obsessive. She worked in award-winning agencies before becoming a freelance features writer for world-renowned media groups such as the Guardian and the BBC – as well as a wealth of glossy magazines and websites – commentating on health, society, tech and lifestyle. In 2016 she co-founded RUDE, the first communications agency to focus on the sharing economy.
In 2018 she co-founded GangHut, a trailblazing marketing agency specialising in two sided marketplaces. Passionate about the potential of peer-to-peer to empower communities, Elle is originally from Oxford and was educated at Edinburgh University, where she lives with her family. She now speaks, writes and advises on gig and sharing economy models and divides her time between the Scottish capital, London and Zoom, thanks to her international client base.
Elle's consultancy is specifically aimed at sharing and gig economy founders and entrepreneurs, thanks to her position right in the centre of all things 'peer-to-peer'. She gets that in this world, the rules of engagement are different, so she draws on a decade of experience as a successful journalist, another decade as a creative in marketing and advertising, and adds five years at the heart of the global sharing economy into the mix, to deliver a one-of-a-kind offering.
She can help you tell a compelling brand story and create a ‘thought leading’ online presence that reflects your sharing or gig economy startup, as well as show you how to attract media interest and build credibility for your platform or app. She does this, not just by passing on ideas, but by providing actionable steps, opening her 'little black book" and giving you insider tips and a clear road map – to shorten the timescale of what you hope to achieve. Clients call her their 'secret weapon'.